Make it fun.

The Dress Room Discounts, a special dress room located in our Falabella stores where real people create real content, showing the world whatever they want about the fashion they really like, and we reward them by paying for every view as if they were famous influencers (the same cost per view). People came into the store, chose whatever they wanted, went to the special content dress room, tried on clothes, make-up, or whatever they wanted, created content in our instagrmable dress room, uploaded it to their social media tagging us, and we paid them for every view using a simple math based on the Facebook and Instagram algorithms, because we know organic content only reaches 2% of total followers.(So, we paid the average cost for the average true view). But more importantly, this content reaches people that believe in them because it is natural, real and made by real people.